Vinicius Brasil is one of the most well-respected Realtors in Silicon Valley, known for his professional demeanor and quality home marketing.
Consistently ranked amongst the top producing agents in our market and has been published in numerous local news articles for his extensive knowledge of Santa Clara.
Given his background and education, Vinicius prides himself on giving clients the most precise and up-to-date assessment of recent sales, housing trends and property values. In turn, clients benefit from a realistic outlook on how to best navigate today’s market.
Why Did I Choose Real Estate?
In 2004, I made the decision to leave my job in high tech and become a real estate agent. It wasn’t a decision that I took lightly. I had been in the industry for 5 years, and I did enjoy it. I enjoyed the people and the challenges, but while I was working for a data network equipment company something happened that made me feel that I needed to do something else.
The economy was bouncing back after the 2001 crash, and the company I was working for started to interview new applicants for positions that were opening up. As one of the leads, I was part of the interviewing process. I will never forget one particular interview with a candidate that was probably in his mid 50’s. He had a long resume and had worked with some big names in the valley. Most of his experience was with older technologies and he wasn’t a great fit for what we were looking for and sadly never got a callback. I felt bad for him. He had been out of work for a while and was desperate to land anything.
That is a memory that still sticks with me to this day, and one that made me consider a career an Real Estate.
Becoming a Realtor
Real Estate was something I was always interested in. I had seen members of my family do well investing in real estate and I decided that if I was going to make the change now would be the time.
At the time I didn’t know anything about real estate, I was just 27 years old and didn’t even own a home. To me, the industry was dominated by individual agents and it seemed like anyone could get a license to sell.
I quickly noticed there were two classes of real estate agents. Agents who were professionals, they really knew the areas they worked, understood the process, and the legalities. They provided value and had their client’s best interest at heart. And a second class that seemed to be running around with one focus, selling the most homes possible.
I didn’t want to fall into that second category of agents. To me, the industry already had a used car salesman type stigma, and if I was going to set myself apart from most agents I had to provide value beyond being a good salesman.
Since I didn’t know much about real estate, I really had to think about what it was that I was selling, what is a home? I started to realize how important the home I grew up in was in shaping who I was.
Understanding Homes and Neighborhoods
My parents and my sister and I immigrated to Santa Clara in 1977 from Brazil. We had family here and they helped us get started. After a few years, my parents were able to buy a home on a janitor’s salary and the money my mom made from cleaning homes.
It was a small home in the Bowers Park tract, but the greatest thing about that home at least to me was it was just 3 doors down from my best friends. They were a family with 3 boys and they took me under their wing. I was this little Portuguese boy who could barely speak English and they were all older than me.
They taught me how to ride a bike, play football, baseball, go fishing, how to fix things, they took me camping, mountain biking, to the beach. We went on so many adventures, and those experiences gave me the confidence I have today to do anything. That’s how important a home and a neighborhood can be, it can change your life.
Learning what a Real Estate Professional Does
To stand out, I felt that I needed to learn as much as I could about homes, areas, and neighborhoods. If I was going to represent a client on a home purchase or sale, I wanted to make sure they were going to get value from that experience and help them as much as I could to make the best decision possible.
So it began. I door knocked neighborhoods, toured homes as much as I could in every area, I would host open houses throughout the valley from Palo Alto to Morgan Hill and even Fremont.
Meeting with property inspectors I would follow them around the home and ask every question imaginable. There were a few times when I put on coveralls and crawled under the house with the inspectors to see what they were looking for. Having in-depth conversations about the difference between subterranean and dry wood termites.
When I would meet with contractors or foundation experts, I would grill them on their processes and ask questions to understand why a home was experiencing certain issues.
Whether it was meeting with the city planning department to ask questions about permits and gain an understanding of their processes or standing on top of a roof with the roofer, I soaked it all in and learned as much as I could.
In the last 15 years, I had been personally involved with hundreds of kitchen and bathroom remodeling projects, and 2 new home construction projects.
A Real Estate Career Based on Experience & Compassion
I was learning everything I could about real estate and business was growing. More and more referrals from satisfied clients were coming in and all of a sudden everything stopped.
I didn’t know a single agent that wasn’t going through a tough time when the housing market crashed in 2008. It was an uncertain time for everyone, and for a young agent, I didn’t know what to do.
Several months went by without a paycheck. Trying to make sense of what was happening, I started to read about economics and follow certain economists who really had a good understanding of our financial system.
Although the times were tough for everyone, I stayed busy. I built a real estate blog, I continued knocking on doors and meeting neighbors. Whatever opportunity came my way I worked on it even if it wasn’t going to deliver a paycheck. I was building good relationships.
The market was tough. There were many short sales and bank-owned homes on the market.
Working with homeowners at the time that were interested in selling their homes I urged them to get their homes updated to set them apart from all the distressed homes on the market.
That’s were I developed my service of helping home owners update their homes so their homes would stand out on the market and sell for more money. In many cases the owners just didn’t have the cash to front the repairs. Knowing that just $10-$20K in updates would help their home sell for much more I started to have the home owners pay out of escrow.
Staging was relatively a new concept at that time, and many sellers didn’t want to bother mainly because of the cost. Understanding how a nicely staged home helped homes sell I added it free to sellers as part of my service.
Standing Out and Being the Best Realtor
Over time people started to notice my results. It was a very slow and gradual change. I would get a listing in a neighborhood and people would visit the open house and comment on how nice the home was presented. Eventually they would start to see how the home’s I was selling were fetching higher prices than other realtors in the area.
The home repairs and updates, the staging, and quality marketing were really making a difference and the calls from home sellers and buyers were becoming more frequent.
When the market started to turn around in 2012, that is when business really started to pick up. I went from a struggling agent to the top agent in Santa Clara, and eventually one of the top agents in the valley.
A New Way of Thinking About Real Estate
Coming out of that experience I gained a better understanding of how the economy works, how monetary policy is critical to the economy. I still follow the same economist I did 10 years ago and watch his weekly videos.
After 15 years of being in the business and recognizing the cycles, I learned the patterns of when a market is picking up or starting to slowing down. I now see being a real estate agent as more of an advisory and consultation position, how to use what I know about homes, the local market, and the economy to help my clients.
Building a Real Estate Legacy
It’s been a long journey of learning and experiences. I am no longer the young new agent in the office who worked 15 hours a day. I turned 43 last year, I’m married, and have 3 kids. I now operate a team of agents and staff that allow me to continue to help and service my clients and still maintain a healthy life balance.
What excites me now is taking my business to the next level, our team is doing such great quality work, and providing a level of service that I am proud to put my name on.
We are continuing to learn and better ourselves, continuing to help clients in hopes that we are enhancing their lives and providing them with information and a service that will better their lives.
Client Reviews and Testimonials
We really enjoyed working with Vinicius and his team. Vinicious was able to sell our home when others failed. He was able to provide meaningful insights as to why our house wasn’t selling. Upon making the necessary changes he was able to sell our house quickly and over asking! Thank you Vinnie for making the… read more “Linda G. – Seller 3157 Dallas Ct, Santa Clara”
Vinicius was very helpful in getting our home ready and selling it. He is easy to work with, friendly and very knowledgeable about the Santa Clara real estate market. We worked with him as COVID hit and he was able to adjust and patiently wait for things to stabilize. I really appreciated his help in… read more “Anne T. – Seller 2960 Jerald Ave, Santa Clara”
Vinicius is an amazing realtor who possesses a staggering breadth of knowledge about his domain and a keen eye for detail. While he provided excellent advice during our home-search, I was most pleasantly surprised to find out just how accessible and willing to help he was after we had closed on our home. From hiring… read more “Manik K. – Buyer 392 Nottingham Way, Campbell”
Contact Me Today
Have a question? Interested in setting an appointment to talk about your real estate plans? Contact me today.