Your home might be beautiful. Maybe it is immaculate, stylish, and updated. Perhaps it is all of these things. But, unless you are one in a thousand, it is not “staged.”
I see many home sellers confuse staging with decorating and consequently resisting the process. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach.
Let your home speak to buyers.
Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they trumpet our likes, our dislikes, and our beliefs. They showcase our stuff — all that stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way.
Buyers tend to label the homes they see, as do agents. So, you can either be the contemporary updated home or the “charming” older home. Guess which one they will prefer?
Clutter may suggest your home doesn’t measure up.
Clutter is just another distraction. It may be sending a message that you don’t have enough space. A kitchen countertop can be a permanent home to a toaster, a toaster oven, a coffee pot, a butcher block of knives, and a canister of utensils. This may work for you, but to another person, it might suggest I lack the cabinet space to properly store these everyday items.
Don’t shoot the stager.
The primary goal of staging is not to transform your home into something its not. A good stager will try to work with what you have, rearranging and reallocating all of your belongings, with the goal of presenting the property in its best possible light. Sometimes this means removing some of your items and bringing other items in.
If you are living in the house while you sell professional staging can be an inconvenience. But if selling your home in the shortest amount of time and for the most money is your goal, it is a must.
Here is a gallery of some of our staged homes in Santa Clara. Also, we stage all of our listings free of charge and at no cost to the sellers.
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