Preparing a home for sale is no small feat. and it’s often overwhelming to clear spaces that have been lived in for years. Most homeowners typically have too much furniture, too many picture frames, and a half dozen family souvenirs crammed in every room. Don’t even get us started on the stained carpet, chipped wall paint, and scratched floors that come with everyday wear and tear.
If you’re getting ready to sell, it’s time to take the first step: staging your home. Trust us when we say it’s worth the small investment of time and money. Homes that are staged sell quicker and for
How Staging Helps You Sell Faster
Home staging is considered a marketing technique. It turns your average, personalized home into a showpiece that will appeal to the greatest common denominator of buyers so it will sell quickly and at the best price point. Staging uses specific techniques to highlight the room’s architectural features, make the rooms feel large and inviting, and ultimately make your home more desirable to buyers
Home Staging Tips
Clear the Clutter
When prepping a home for the market, you will want to remove some furnishings to make the home appear larger and more comfortable. Doing this can be a considerable challenge, especially if you’re still living in the space. Start by taking a look at what you have and ask yourself what you can live without–the answer is probably with a lot less than what is cluttering up your rooms.
Clean, Clean, Clean
That about sums it up! An unkempt home is distracting to buyers so until the day it sells, your home should shine like it’s never shined before. You will want to have your home deep cleaned by a professional and try to maintain it until it sells.
Bring on the Light
Natural or artificial? It doesn’t matter–light should flood the home! Leave your curtains wide open and swap out dull or burned out light bulbs for ones with higher wattage. Replace old and antiquated light fixtures, and be sure to use warm light. Light brings life to
The next step is to reposition sofas and chairs into conversational groups so that the traffic flow is evident. This flow makes your space seem more user-friendly and spacious. While you’re doing this, feel free to play “musical furniture” by swapping items across rooms or repurposing spaces, especially those awkward ones that every house tends to have. You’re appealing to the buyer so want to create balanced spaces.
Paint the Walls
In general, the walls should be warm and neutral. Neutral paint colors help to mask dated features of spaces, and it’s overall clean and appealing. However, you don’t want your house to look like a bowl of oatmeal. Give it Make sure trim and doors shine and are free from scuffs and scratches.
This one is important. Nobody wants a house with a million little improvement projects so take the time to make small repairs. Minor problems are a big turn off because it sends the message your home wasn’t cared for. There are more homes on the market today, and home buyers can afford to be picky. When your home falls into “fixer” status, you eliminate an entire pool of buyers.
Average Cost to Stage a Home
A staged home will sell for 17% more on average than a non-staged home, and most staged homes sell faster.
Working with a professional stager will bring the best results. Professional stagers know how to transform dull spaces and make them inviting. They provide furniture, bedding, and decor that will make your home show like a model home. Stagers generally charge by the size of the home and the number of rooms. Expect to pay about $2500-$3000 for an average sized 3
Our Complimentary Staging…
Along with a number of services we provide to highlight our client’s homes we offer complimentary custom staging when you list with us. Our staging will highlight the best features of your home and allow buyers to properly envision themselves in the space.
We work around your needs whether that means adding furniture and decor to match the style of your home or starting from scratch with an empty home.
For more information about our staging or to set up a complimentary consultation of your home, please contact us.
Market Update: December 2018
The current conditions in the Santa Clara housing market:
- Mortgage rates are still hovering around their 7-year highs and expected to climb more in
Several weeks ago, the 30-year fixed mortgage rate broke through the 5%-mark, the highest level since May 2011.
This is part of an ongoing upward trend in mortgage rates, which started over a year ago.
Expect mortgage rates to continue to climb putting more downward pressure on home values and slowing the economy.
- Values of homes in Santa Clara have been dropping since June, and are expected to drop more in 2019.
Home values spiked in May of this year causing a slowdown which resulted in sellers having to lower their prices. Buyers are no longer fearing rising prices, and proceeding with caution. Resulting in few bidding wars, and homes taking much longer to sell.
- The stock market has experienced lots of volatility in the last few weeks and is at a 14 month low. The stock market has given back all its gains for the year and will not be able to keep up its bull run of the last few years. For employees of companies like Apple and Google who have benefitted tremendously from the stock market’s performance in the last few years, are seeing their wealth and a portion of their income shrink.
- Seasonal inventory for the holiday has dropped, but are at the highest levels in the last 6 years.
While the slow down in home volume in the last few weeks has resulted in faster sales of homes and contributed to home prices stabilizing in Santa Clara. The number of homes for sale in Santa Clara is at the highest level in the last 6 years. As new inventory gets introduced in the late winter and spring of next year, expect the market to soften and homes to take longer to sell.
What does this all mean for you?
Everything about the market indicates that the market is shifting and slowing down for sellers and now that the holidays are passing the new real estate cycle is about to begin and sellers should know what to expect moving forward.
Generally, at the beginning of the year we experience a tight sellers market due to pent up demand from buyers. These buyers have been looking for a home from the previous year and experienced the low inventory options of the holiday and are excited to see new homes starting to hit the market. There is a period of multiple offers and this excites buyers, creates more multiple offer scenarios and leads to home value appreciation.
I expect this to be a very short period in 2019 as we will already start with 40 homes on the market. A level we generally don’t get to until the late spring market. Sellers should understand that waiting to sell in spring will be detrimental as prices will likely be soft by then and may have dipped further.
Of course the Santa Clara market is diverse, made up of many different micro markets.
The best advice I have for homeowners who are selling in 2019 is to plan. Planning is always an important key for selling your home. However, unlike the markets of the last few years where home sellers were guaranteed a quick sale and great price, the 2019 market will be a harsh critic of homes. Homeowners who don’t prepare ahead of time, will lose thousands and undoubtedly be frustrated when their home is not selling.
Homeowners need to understand the market they will enter. This is where homeowners can benefit by working with an agent who understands their market. By understanding the market, a homeowner will know how their home stacks up against the competition, how to price their home effectively and what improvements, renovations, or repairs will be necessary to get their homes sold in 2019.
To get started, click here to fill out some information about your home so we can get you your current home value. Or contact me today to meet and start planning your home sale, 408-582-3272.
Curious about what updates to do in order to sell your home?
Carefully plan the updates to sell your home to ensure they bring the return you expect. Take a look at the before and after shots from a recent listing. Use the sliders to see the transformation. Our team works to transform our listings and ensure that our sellers’ get the best return on their sale. For more information or a no-obligation consultation please contact us.
Hastings CT – Darvon Park – Santa Clara
Before and After Photos
Thinking Of Selling? View our Seller Marketing Plan
When selling a home, your pricing strategy can make or break your chances for a quick sale and getting the best price for your home. Listing at the right price can almost guarantee that a buyer will swiftly snatch up your property. While listing at the wrong price can cause your home to sit on the market for months with not so much as a showing and give buyer’s leverage to negotiate.
Unfortunately, pricing is not a simple process, and sellers are prone to make mistakes that waste both time and money. Don’t let this happen to you; instead, make a speedy sale by avoiding these six pricing errors that sellers commonly make.
MISTAKE #1: Forgoing research
Without investigating past sales and current listings in the local market, sellers tend to base their prices on hearsay or on the listing price of a particular house down the street. Knowing the ins and outs of your neighborhood, the recent sales prices, and the condition of those homes will help you get a realistic picture of what price your home may fetch. Don’t just go by the sales comps, you should also study the competition in your area.
TIP: As a home seller it may be difficult for you to gather all the information, you should consult with an expert in your area to provide you a comparative market analysis (CMA). A CMA is a report prepared by a real estate professional that looks at recent sales of homes in your area that are similar to yours.
Getting a professional appraisal is another method of estimating your home’s value. Appraisals are based on past sales comparables, which compare similar sized homes with the same bedroom and bath configuration to reach an estimated value for the home. The reason why appraisals are not as accurate as the values a Real Estate expert in your area can provide is that the appraisers typically only look at the factual data of a property and give very little consideration to the floor plan, location, amenities, and condition of the home.
MISTAKE #2: Hiring the agent who offers the highest list price for your home
If you ask several listing agents how much they think they can get for your house, and one gives you a significantly higher bid than the others, be cautious: the agent may be trying to “buy” your listing by suggesting an unrealistically high asking price. This practice is unethical and costs you time and money, as you’ll most likely have to slash the price after your home sits on the market unnoticed for many weeks.
TIP: Always interview at least three agents and choose one who can back up the suggested listing price with comparable sales data.
Agents may promise you a high sales price in hopes that you will sign with them to sell your home. The problem is that after you sign you are committed to using that agent until the home is sold or the agreement has expired. Make sure the agent goes over the
MISTAKE #3: Getting emotionally involved
You’ve likely spent a lot of time, money and energy transforming your house into your home, so it’s natural to be emotionally invested in its sale. Unfortunately, buyers won’t have the same sentimental feelings for your home as you do, so what you think your home is worth shouldn’t be a factor in determining your listing price.
TIP: Stay objective during the pricing process by focusing on statistics generated by the CMA and the results of the market. Don’t be personally offended by lowball offers. Instead, think of them as the starting point of a negotiation that could result in a sale.
MISTAKE #4: Pricing too high from the start
First impressions are crucial when selling your home. The first 10 days after you implement a listing into the MLS are the most important because that’s when it’s going to generate the most activity in terms of showings and views.
If your home enters the market overpriced, many buyers will overlook it from the get-go because it will be out of their range. By the time you reduce the price to fair market value, many potential buyers will have already found something else. Other buyers may initially be interested in your new low price, but they’ll also see that your home has been sitting on the market for some time, which could lead them to believe there is something wrong with the home.
TIP: Price your home correctly the first time to gain the attention of serious buyers and sell faster. If getting less money for your home is not an easy thought to bear, think of all the costs associated with homeownership that you’ll have to pay if your home sits on the market for several months at an unrealistic asking price.
MISTAKE #5: Overpricing because you have “time”
Sellers who aren’t in a hurry often decide to test the market by listing their homes at a high price and waiting to see where the market goes. But in most markets where home prices are dropping, waiting it out may actually cause you to lose money.
TIP: Sell your home faster and possibly for more money by pricing your home based on current home values.
It’s key to price properly right away because you have a greater chance of selling if you’re just on the market.
MISTAKE #6: Chasing the market
If you list your home too high
TIP: List your home competitively
It’s important to understand the current state of the market, are home values rising or dropping? If you are overpriced and the market is softening you are
“When a home has had multiple price reductions, it appears not only to be stale, but that there’s something wrong with it,” Sarasohn says.
There is only one market where having a high price can result in a positive outcome, an appreciating one. Pricing a home is just one of the important details when selling a home, but it can make or break the deal. Consult your Realtor, to understand the current market, and be objective when deciding on your home’s list price.
The process of selling a home is a daunting task for many, especially in Santa Clara where most of us live busy lifestyles. We want to take care of our client’s needs and alleviate the stress that comes from selling by handling the difficult aspects of selling a home from start to finish. We have developed a marketing plan and process designed to get your home ready and sold. Our goal is to provide the most comprehensive set of services and ensure that our listings sell for the top values.
1. Home Evaluation
- Our first step will be to schedule a comprehensive home inspection and evaluation appointment
- We will be there with you to go over the results of the inspection as well as review your goals, which cost-effective updates will add the most value to your home, and pricing. (discuss our unique Concierge Offering to finance the updates and repairs through escrow)
- From here we will create a plan to get your home turn-key ready and get a detailed bid from our trusted vendors and contractors
- Review Home Evaluation plan with you for approval before proceeding
Home ownerbenefits from our contacts and preferred vendor pricing and scheduling
2. Home Preparation
- Once our plan to get your home turn-key ready has been approved we work with our trusted contractors and vendors to get the project going at the best price point.
- Our in-house listing manager and design team will select materials and colors that are current with the latest trends and attractive to today’s buyers.
- Our team will handle overseeing the project to make sure everything is running smoothly.
- We will coordinate with staging and marketing, to
expeditethis process and get your home listed as quickly as possible.
3. Home Staging
- Complimentary and in-house home staging to heighten your home’s appeal
- Our objective is to evoke buyer’s emotions and allow them to envision the property as their home
- Using the right furniture for the style of your home our staging will highlight your home’s strengths and minimizes its weak points.
- Our comprehensive marketing plan encompasses some of the most sophisticated online marketing available and will get the word out to the right buyers for your home.
- Contact us to schedule a meeting where I will go over our unique marketing strategy in detail. (direct line 408-582-3272)
- Knowing how to position your home on the market is our biggest asset. Our familiarity with the Santa Clara market enables us to price your home effectively and generate multiple offers
- Because of our specialization of the Santa Clara market, we understand the value of your home over its competitors and are uniquely qualified to negotiate the highest and best price